CLIENTS

Coca Cola Display, Piccadilly Circus, London

Coca-Cola Great Britain dominates the skyline with Britain's biggest curved permanent LED display designed and managed by blip
Measuring 32m (104.9ft) wide by 6.6m (21.65ft) high the screen comprises 88 panels of standard Lighthouse panels, along with approximately 170 panels of bespoke panels that allow for the curvature of the screen together with front access for maintenance.
The Coca Cola display is driven by a very high performance 3D graphics computing cluster, capable of 16 million colours, 100 fps and millions of triangles per second.

Its dynamically computed, computer graphics uses 3D virtual surfaces to carry conventional rendered moving image sequences and merges then seamlessly with real time, potentially interactive imagery.

16 mm pitch 3000 nit Light Emitting Diode (LED) Screen
Downward viewing angle compensation for brighter imagery at street level
Radius of screen curvature: 32m

The sign which is three times bigger than the previous Coca-Cola sign on the site sign, which is three times bigger than the previous Coca-Cola sign on the site, can now deliver a truly exceptional entertainment, showcasing highlighting the range of Coca-Cola Great Britain products.
Julia Goldin, Marketing Director, Coca-Cola Great Britain said:

"Coca-Cola has always been at the forefront of billboard advertising. Now, with the launch of the most exciting, interactive major outdoor poster in the world, we're pushing the boundaries again by harnessing the very latest technology.

Coca-Cola has been at the heart of the London landscape for almost 50 years and we want to continue to help make Piccadilly Circus an exciting and special place to visit, she adds. We have a diverse range of great brands to offer consumers and this bigger sign gives us both the space and technology to showcase them in a remarkable and entertaining way. ?"

Streetvision's image generator technology provides:

Unique image quality (16 Million Colours @ 100 Frames/sec.)
Scaleable from 100 to 10.000 Pixels wide
Uncompressed imagery
Unlimited number of live and recorded moving imagery feeds
Real time 3D Rendering (Open GL)
Free scaleable picture in piccture

"Coca-Cola" and "Coke" are registered Trade Marks of The Coca-Cola Company

Piccadilly Circus ca. 1950

Piccadilly Circus ca. 1980

Piccadilly Circus ca. 2001

Piccadilly Circus ca. 2005